In January of this year, nonprofit organization Invisible Children released “Kony 2012,” a video about Joseph Kony. In less than 2 months, the YouTube video has gained over 100 million views and educated millions about the crimes of the Lord’s Resistance Army in Uganda.

In March, over 2 million people signed an online petition asking the city of Sanford, Florida to investigate the death of 17 year-old Trayvon Martin. Using Facebook and Twitter, signers have shared this petition with their followers and friends.

We have entered an age where silence and misinformation are no longer acceptable, and supporters are eager to rally around causes.

Is your organization using social media, or are you still trying to figure it all out? The time to wait has come and gone. Now is the time to act and give your cause the voice it needs. Here are some helpful tips that will get you organized and help build a strong community online.

1. Plan, plan, plan. By planning ahead and creating a content schedule, you will save your nonprofit time and money. Sit down with your marketing team (which could be just you and another volunteer), and list out all of your ideas. From there create a list of blog topics. Decide how often you would like to post and begin to delegate the work. If you…

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight current research reports or studies and discuss how they can inform and improve day-to-day nonprofit practice.

"Why should I support the rest of the world when there is so much need in my own country?" is a question I often hear people ask. In fact, though the U.S. is a rich country and, as of 2011, ranks as the most generous nation in the world,1 only five percent of its charitable giving goes to international causes.2

I am a student in the Master of Nonprofit Studies program at Arizona State University and work for the ASU Lodestar Center. As I become more immersed in the nonprofit world, I learn more about dilemmas in philanthropy; questions like: "where will my contribution have the most impact?"  Or, "how can I be certain my money will be used adequately?" While it is true that donors should inform themselves and balance their options carefully before contributing, I also believe that when it comes to giving, you should listen to your "gut feeling": that voice from your heart telling you where to help.

Here are three simple reasons why your "heart" may tell you to give to international causes:…

Networking. We’ve all heard the term, had workshops and classes on it, gone to seminars, digested it— but why? Why has this notion demanded so much attention and effort and become a “must have” skill for our professional wheelhouses? It’s simple: networking is necessary to progress at any level in business and is especially paramount for nonprofit leaders.

Networking helps build a professional reputation backed by a cadre of supporters and believers. It is this network that can corroborate your credentials and solidify your standing with other interested parties. These are the people who cannot only help you find jobs or partnerships, but can potentially recommend you to employers and connect you with donors. With nonprofits fighting for resources, it only makes sense that we would want to meet as many people who can connect us to donors, funders and experts in the field.

With that said, every one of our contacts is a potential client, a potential resource and if treated well, a potential partner or donor. I’ve heard innumerable stories of people transitioning casual contacts to loyal clients or invaluable assets to their personal brand. People like to be connectors, they like to be of importance and they love to see their facilitation yield fruition. However, no matter how altruistic we want to believe we are, people also like reciprocity and that means making a contact might generate something advantageous in the future.…

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight current research reports or studies and discuss how they can inform and improve day-to-day nonprofit practice.

Collaboration among nonprofit organizations is near to becoming a necessity. Driven by waning resources and increasing demand, nonprofits are entering an era of “accelerated interdependence.”1 Cooperation has proven to be efficient in enduring through meager means,2 and expectation among donors reflects this philosophy.3 However, inter-organizational collaboration is not a mere exercise in sustainability. Recognition of the combined capacity, or collective impact, for large-scale change has redefined the sector. The individual outcomes that single organizations are capable of can rarely produce large-scale, comprehensive advancement.  While resource sharing is a practical motivation for collaboration, the possibility of large-scale, authentic social shifts is fueling collective effort and redefining longstanding limits. 

Accepting that collective impact relies on…

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight current research reports or studies and discuss how they can inform and improve day-to-day nonprofit practice.

“I cannot help fearing that men may reach a point where they look on every new theory as a danger, every innovation as a toilsome trouble, every social advance as a first step toward revolution, and that they may absolutely refuse to move at all for fear of being carried off their feet.”

—Alexis de Tocqueville

Alexis de Tocqueville, a French early nineteenth century political thinker and scholar known for his book Democracy in America, often pondered questions of societal well-being, or social policy. De Toqueville’s quote speaks to resisting complacency regarding society’s complexity and invites people to think of new and innovative solutions for bringing change. This kind of phenomenon can be seen in a 2011 joint report from Social Finance, Inc. and the Rockefeller Foundation, titled: "A New Tool for Scaling Impact: How Social Impact Bonds Can Mobilize Private Capital to Advance Social Good." The purpose of this blog post is to summarize the information from this report.

Social service…